TARTUFFE
360 theater campaign created at Table 7 Strategy from concept to final product. Below are examples of the static & motion OOH placements and the printed step & repeat. From sketches of the logo to the billboard in Times Square, the entire process is explained here.
SPARE PARTS
360 theater campaign created at Table 7 Strategy from concept to final product. Pictured below is the printed OOH, digital marquee and digital OOH.
From two image files of the artwork to a fully designed campaign, each detail is explained here.
ART OF LEAVING
360 theater campaign created at Table 7 Strategy from concept to final product. Pictured below is the digital marquee, a promo video made on after effects, and a social post of a brand partnership. From hand-drawing the logo to translating a purely digital campaign into print in a magazine, each part of the process is shown here.
THE SHARK IS BROKEN
360 theater campaign created at Table 7 Strategy from concept to final product. Pictured below are examples of the theater’s website promotion, printed banner outside the theater and a mailer. From key art development to a printed shark cut-out, the entire process is shown here.
BYE BYE BIRDIE
360 theater campaign created through a PAC NYC continuing education program. Pictured below are examples of the subway signage, printed mailer and merchandise. Learn more about this project here.
KEY ART
Honorable Mentions
MERCHANDISE DESIGN
I have designed Paper Mill Playhouse’s season merchandise for the last 5 seasons. Here is a sample of the products I’ve created.
DIGITAL DESIGN
PRINT DESIGN
MOTION DESIGN
Below are some personal projects created with the goal of pushing myself outside of my comfort zone to hone my creative skills through ads and motion graphics.
JUST FOR FUN - PERSONAL PROJECTS
Personal motion projects-
During COVID I spent a lot of time experimenting with After Effects and creating my own personal narratives through illustration.
Hello, I’m Danielle.
A multidisciplinary Artist & Designer
Hmm… where should I start?
I have 8+ years of experience and am particularly fascinated in the strategy behind graphic design, focusing on the ‘why’ before the ‘how’.
I was an artist way before I was a designer and got my first degree in Drawing. Fun fact, oil pastel is my favorite medium and I love drawing realism. I attribute my strong attention to detail and an observant eye to drawing realistic subjects.
Always inspired, I’m constantly running toward tasks that scare me to push my creative development. Currently I’m expanding my skillset in deck building.
Did I mention I was also a teacher? Well sort of. I have a masters in education and thus I excel at supporting others and collaborating through brainstorming to elevate products to the highest level.
I’ve been told I take ambiguous and complex information and break it down into tangible pieces through layouts and templates.
Outside of design, I love cats, Disney, theater, punk-rock music and traveling.
My resume can be found here.
Areas of focus: production design, motion, digital ads,
Some companies I’ve worked with: Disney Theatrical, Paper Mill Playhouse, Disney’s Pixar Putt, Table 7 Strategy, Situation, Broadway Cares Equity Fights AIDs, Azenta Life Sciences, Pace University, A Class Act NYC
SOCIAL MEDIA
I have created custom social media templates and graphics, motion & static, for each role I’ve worked in. See more here.