ANDRÉ DE SHIELDS IS TARTUFFE
Artwork created at Table 7 Strategy, alongside another designer. The director had a very strong vision for this artwork and we did our best to deliver. We had a few images that served as inspiration to start, one of André and another of Snoop Dogg (not pictured) set in smoke.
Early title concepts
André’s acting shined here, giving us “devil” and that helped to tie loose ends by dramatizing the point in the “T” and giving the “E” a tail. The gold frame added an extra level of an ornate quality along with the “bling” but it also helped to ground the other elements. I played with space pushing him out of the frame, making him feel more mysterious.
The real fun part becomes seeing how I can extend beyond the key art to see how it exists as a full brand.
ANDRÉ DE SHIELDS IS TARTUFFE
Key Art & Brand Identity across all touchpoints
Key Art developed by Danielle Stecki & Paul Gaschler
Created at Table 7 Strategy
Ran at House of the Redeemer
Key Art Photography: Ashley Pena
Opening Night Photography Photos: Lia Chang