As the sole designer at Table 7 Strategy, I took over the creative from the team at Spare Parts once we acquired the production. The challenge throughout this process was figuring out how to integrate the old with new while aiming to keep a clear identity in place.

The original artwork felt very dark while the second image was very…red, which when you think of color psychology, it’s hard to get that to work a lot of the times in a campaign on its own.